1.What personally identifiable information is collected from you through the web site, how it is used and with whom it may be shared.
2.What choices are available to you regarding the use of your data.
3.The security procedures in place to protect the misuse of your information.
4.How you can correct any inaccuracies in the information.
Who We Are
Information Collection, Use, and Sharing
We are the sole owners of the information collected by Arctic Light. We only have access to/collect information that you voluntarily give us via email, contact form or other direct contact from you. We will not sell or rent this information to anyone.
We will use your information to respond to you, regarding the reason you contacted us. We will not share your information with any third party outside of our organization, other than as necessary to fulfill your request, e.g. to ship an order.
We may collect and process information that relates to identified or identifiable individuals (“Personal Data”). We collect and process the following categories of Personal Data (note, specific Personal Data elements listed in each category are only examples and may change):
Identity Data: Personal Data about you and your identity, such as your name, driver’s license or other ID number, photo/avatar, username, and other Personal Data you may provide on registration or purchase forms or as part of an account profile (e.g. biographical information).
Transaction Data: Personal Data we collect in connection with a transaction or purchase, such as a reservation you made, the price, your billing address, zip code, and other similar information.
Contact Data: Personal Data used to contact an individual, e.g. email address(es), physical address(es), phone number(s), or social media or communications platform usernames/handles, as well as a name or other salutation.
Financial Data: Personal Data relating to financial accounts or services, e.g. a credit card or other financial account number, and other relevant information you provide in connection with a financial transaction.
Preferences Data: Personal Data relating to your preferences, interests, personal demographics (e.g. location of residence, age group, gender, etc.), your “likes,” and other information provided to us via social media services and advertising technologies, including any other categories of information (such as Transaction Data or Identity Data linked to such information.)
Special Category Data: Personal Data revealing nutritional or dietary restriction, health information, gender, or racial or ethic origin. (Note: this Personal Data may be subject to additional restrictions.)
Processing of Personal Data
Reservations, Bookings, and Purchases
Data:We process Transaction Data, Identity Data, Financial Data, Preferences Data and certain Contact Data when you apply for or make a reservation or booking for a tour or workshop, or complete a purchase through our galleries, fairs or shows. Note, some transactions are made directly through us, and others are processed by a third party on our behalf. In addition, we may receive this data from third parties (such as travel or booking agents) that may retain control over your personal data.
Uses: We use the Transaction Data, Identity Data, and Contact Data as necessary to complete and provide you with important information regarding your transaction (such as cancellations, emergency alerts, etc.) Financial Data is used only as necessary to process transactions that you request. Subject to Your Rights and Choices, we may process the Transaction Data, Identity Data, and Preferences Data to improve our services and to create a personalized user experience, in connection with marketing communications and behavioral advertising.
Note: For tours or workshops you may purchase, we may collect Special Category Data, such as health data. We collect this information to ensure that appropriate accommodations are provided if needed. We process this only as necessary for legal compliance, as necessary to fulfill a contract/transaction you request, in connection with your vital interests, or in accordance with your consent. For example, we allow guests to provide health data on some trips so that we can better ensure your safety, or accommodate dietary restrictions.
Data: You may be able to register and create an account on our website for access to digital photo files. Registration is optional in most cases. If you choose to register, we will process Identity Data, Preferences Data, and certain Contact Data. We may also process certain Financial Data if you choose, for example, to store payment information for future purchases. It is not, however, our standard practice to store such Financial Data.
Uses:We use the Identity Data and Contact Data as necessary to create, maintain, and provide you with important information about your account. Financial Data provided at registration will be used only as necessary to process transactions at your request. Subject to Your Rights and Choices, we may also use the Identity Data and Preferences Data as part of our efforts to improve our services and to create a personalized user experience, and we may process the Identity Data, Preferences Data and Contact Data in connection with marketing communications and behavioral advertising.
Surveys and Questionnaires
Data: We may process Identity Data, Preferences Data, and certain Contact Data if you choose to complete a customer survey, questionnaire, or similar form. Note, some surveys are operated/controlled by us, and others are operated/controlled by our third-party partners. We may receive this data from third parties to the extent allowed by the applicable partner, and we may share certain personal information or aggregated statistics with our survey partners.
Uses: Subject to Your Rights and Choices, we may also use this Identity Data, Contact Data, and Preferences Data to improve our services, and share insights with our partners, improve our services and to create a personalized user experience, and in connection with marketing communications.
Promotions and Offers
Uses: We use this Identity Data and Contact Data as necessary to carry out special promotions and related transactions. Subject to Your Rights and Choices, we may also use this Identity Data and Preferences Data to improve our services and to create a personalized user experience, and we may process this Identity Data and Contact Data in connection with marketing communications and behavioral advertising.
Note: If you win a promotion, your acceptance of a prize may allow us to make certain Personal Information public, e.g. posting your name and home town on a winner’s page. See the applicable program’s terms for details.
Data: We may process Identity Data, Device Data, Preferences Data, and Contact Data when you are enrolled to receive, and when you open or interact with, our electronic marketing communications. Note, you may be enrolled with your consent or, where allowed, in connection with account registration or a purchase.
Uses: Subject to Your Rights and Choices, we use the Identity Data, Device Data, Preferences Data, and Contact Data to improve our services and to create a personalized user experience, and in connection with marketing communications and behavioral advertising.
User Content & Social Media
Data: We process Identity Data, Preferences Data, Contact Data, and any other data in or relating to your User Content if you choose to submit User Content (e.g. comments, forum and social media posts, etc.) through our Digital Services. If you use a social media service to post User Content that references our official accounts, your comment or content may appear on our website or marketing materials. We may sometimes receive that data from a third party (e.g. social media platform).
Uses: We use Identity Data and Contact Data as necessary to feature User Content and for integration with social media on our Digital Services. Subject to Your Rights and Choices, we may also use Identity Data and Preferences Data to improve our services and to create a personalized user experience and we may process Identity Data and Contact Data in connection with marketing communications and behavioral advertising.
Note: Any User Content you provide may be made public as soon as you post it on our social media accounts. We do not screen comments or other postings for personal content. We do, however, screen such postings for content we deem inappropriate.
Your Rights & Choices
Subject to the rights granted to other individuals, and our rights to limit or deny access/disclosure under applicable law, you have the following rights in your Personal Data. Note, we may require that you provide additional Personal Data to exercise these rights, e.g. information necessary to prove your identity. You may exercise your rights by contacting us:
Access: You may receive a list of your Personal Data that we process to the extent required and permitted by law.
Rectification: You may correct any Personal Data that we hold about you to the extent required and permitted by law.
Erasure: To the extent required by applicable law, you may request that we delete your Personal Data from our systems.
Data Export: To the extent required by applicable law, we will send you a copy of your Personal Data in a common portable format of our choice.
California Rights: Residents of California (and others as required by applicable law) may request a list of Personal Data we have disclosed about you to third parties for direct marketing purposes during the preceding calendar year. This request must be written, signed, and mailed to us unless otherwise required by applicable law.
Regulator Contact: You have the right to contact or file a complaint with regulators or supervisory authorities about our processing of Personal Data. To do so, please contact your local data protection or consumer protection authority.
It is possible for you to use some of our service without providing any Personal Data, but you may not be able to access certain features or view certain content. You have the following choices regarding the Personal Data we process:
Consent: If you consent to processing, you may withdraw your consent at any time, to the extent required by law.
Direct Marketing: You have the choice to opt-out of or withdraw your consent to processing related to direct marketing communications. You may have a legal right not to receive such messages in certain circumstances, in which case, you will only receive direct marketing communications if you consent. You may exercise your choice via the links in our communications or by contacting us re: direct marketing.
Profiling & Personalization: You may opt out of the creation or other processing of Preferences Data by automated means, and object to processing for personalization purposes. To exercise this right, please contact us re: data rights requests.
Other Processing: You may have the right under applicable law to object to our processing of your Personal Data for certain purposes. You may do so by contacting us re: data rights requests.
We take precautions to protect your information. When you submit sensitive information via the website or in person, your information is protected both online and offline.
Wherever we collect sensitive information (such as credit card data), that information is encrypted and transmitted to us in a secure way. You can verify this by looking for a closed lock icon at the bottom of your web browser, or looking for “https” at the beginning of the address of the web page.
While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers/servers in which we store personally identifiable information are kept in a secure environment.
EU-U.S. Privacy Shield
We comply with the EU-U.S. and U.S.-Swiss Privacy Shield Frameworks set forth by the U.S. Department of Commerce with respect to our collection, use, and retention of Personal Data from European Union member countries and Switzerland. We have certified that we adhere to the Privacy Shield Principles of Notice, Choice, Accountability for Onward Transfer, Security, Data Integrity and Purpose Limitation, Access, and Recourse, Enforcement and Liability. Furthermore, we require third party recipients of EU/Swiss residents’ Personal Data to agree to respect these principles, and we accept liability for third parties’ processing of EU/Swiss residents’ data to the extent required by law.